I build brands and digital experiences through marketing, design, and content.
Encinitas ADU Landing Page
With a clean, user-centered layout, the goal was to simplify the process of learning about ADUs — offering visual clarity, soft guidance, and a modern interface for design-savvy homeowners exploring their options.
Landing Page
Kiki Harper
With a clean, user-centered design, the goal was to simplify the online shopping experience — offering personalization, pricing transparency, and a visually cohesive interface that reflects the brand’s unique style.
E-Commerce Website
Whale Friend
With an education-first, user-centered approach, the goal was to design a platform that empowers users to take part in marine conservation through engaging, trackable beach cleanups.
Mobile App
Responsive Website
Whale Friend
With an education-first, user-centered approach, the goal was to design a platform that empowers users to take part in marine conservation through engaging, trackable beach cleanups.
Mobile App
Responsive Website
Michellada
Using a playful, Gen Z–focused approach, the goal was to create a merch customization flow that balances creative freedom with simplicity — making the experience feel expressive, intuitive, and seamless across all devices.
Responsive website
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Mobile App
Responsive Website
Flori
With a clean, user-centered design, the goal was to simplify the process of browsing and ordering flowers online — offering personalization, price clarity, and a calming interface for busy professionals.
Mobile App
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Mobile App
Responsive Website
Skills
Skills
Social Media Marketing
Branding
Graphic Design
Campaign Planning
Campaign Planning
Email/Newsletter Marketing
Email/Newsletter Marketing
Event Marketing
Event Marketing
SEO/AEO/GEO
SEO/AEO/GEO
Google Analytics
Google Analytics
Copywriting
Copywriting
AI Automation
AI Automation
Photography
Photography
Videography
Videography
UX Design
UX Design
UI Design
UI Design
Product Design
Product Design
Design Systems
Design Systems
UX Research
UX Research
User Testing
User Testing
Usability Studies
Usability Studies
Leadership
Leadership
Collaboration
Collaboration
Tools
Tools
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Canva
Canva
Monday.com
Monday.com
Jira
Jira
Figma
Figma
Shopify
Shopify
Squarespace
Squarespace
WordPress
WordPress
Google Analytics
Google Analytics
Google Search Console
Google Search Console
Claude Code
Claude Code
Claude Design
Claude Design
Claude Cowork
Claude Cowork
Process
Good design doesn’t just look nice — it solves real problems. My process is simple: listen to users, map out smart solutions, design with intention, and refine based on feedback. It’s how I turn ideas into experiences people actually enjoy.
01
Research
I start with real users — uncovering pain points and motivations through surveys, interviews, and competitive audits.
Strategy
I define clear problems, build personas and journey maps, and prioritize features based on actual needs — not assumptions.
02
Design
From low-fi wireframes to polished prototypes, I design intuitive, accessible experiences with thoughtful interaction and visual design.
03
Test & Iterate
I validate ideas through usability testing, refine based on feedback, and never assume the first solution is the final one.
04
Process
Good design doesn’t just look nice — it solves real problems. My process is simple: listen to users, map out smart solutions, design with intention, and refine based on feedback. It’s how I turn ideas into experiences people actually enjoy.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Good design doesn’t just look nice — it solves real problems. My process is simple: listen to users, map out smart solutions, design with intention, and refine based on feedback. It’s how I turn ideas into experiences people actually enjoy.
01
Research
I start with real users — uncovering pain points and motivations through surveys, interviews, and competitive audits.
Strategy
I define clear problems, build personas and journey maps, and prioritize features based on actual needs — not assumptions.
02
Design
From low-fi wireframes to polished prototypes, I design intuitive, accessible experiences with thoughtful interaction and visual design.
03
Test & Iterate
I validate ideas through usability testing, refine based on feedback, and never assume the first solution is the final one.
04